Coca-Cola Stevia NZ Out Of Home Launch Assets
Creative Challenge: How can we use art direction to inject natural cues with a premium overtone, to the launch of a masse traditional beverage? The Solution: By dialling up natural textures and considering the viewpoint from a unique perspective, our art direction marries an established icon with newness and intrigue.
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Coca-Cola Stevia NZ Out Of Home Launch Assets
Creative Challenge: How can we use art direction to inject natural cues with a premium overtone, to the launch of a masse traditional beverage? The Solution: By dialling up natural textures and considering the viewpoint from a unique perspective, our art direction marries an established icon with newness and intrigue.